2012年09月01日

Seeing Spots: A Functional Analysis of Presidential Television download pdf ebook

Seeing Spots: A Functional Analysis of Presidential Television Advertisements, 1952-1996 (Praeger Series in Political Communication)






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Author: William L. Benoit
Type: eBook
Date Released: 1999
Format: pdf
Language: English
Page Count: 256
Isbn10 Code: 0275966453
Isbn13 Code: 9780313003257


Review “Just about everything that can be learned (from a study that examines every presidential campaign that employed television spots during the primary and general election) will be found in this comprehensive analysis.”–Choice “William L. Benoit's Seeing Spots is not to be missed by political analysts of presidential rhetoric and interested viewers of campaign commercials on television....useful and interesting to the lay reader, and should prove even more so for readers who are already familiar with the candidates' histories, or for readers who have seen the spots previously....Beniot's book fulfill its promise of conducting a cut-and-dried functional analysis for each major general campaign, as well as each primary, from the advent of TV spots in 1952 until 1996....He gives readers a richer, more contextualized sense of the most likely rationales for why candidates ran the spots they did, possible reasons for what did or did not work, and suggestions for ad strategies of future candidates. This book is recommended for teachers and students of contemporary political rhetoric, as well as creators and critics to televised campaign media.”–Rhetoric & Public Affairs “It clearly makes a contribution to the study of advertising both in terms of method of analysis and the temporal analysis of advertising forms.”–Recensions About the Author WILLIAM L. BENOIT is Professor of Communication at the University of Missouri.


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